Every era is defined by major events, and our moment in history is no exception. COVID-19 is going to determine how the world looks after 2020. As we begin to think about reopening America, we will have to accept that things will not be as they once were. Instead, a new normal will emerge, a new way of life in which we will have to reconcile how things used to be with new structures of how we will think and act. The healthcare sector will be among the industries that are most affected.
We have already seen how certain roles within medicine have had to adapt during the pandemic. For example, the role of Chief Medical Officer has had to shift communication strategies to ensure the safety of staff and maintain the quality of care for patients.
In the short-term, hospitals and healthcare facilities must deal with disruptions to their supply chains and workforces, as well as damage to their profitability. However, in addition to the immediate effects of the pandemic, those in healthcare will also have to contend with lasting changes.
For one, telehealth is set to become an even more critical part within clinical space and healthcare administration.
The Importance of Telehealth for Hospitals and Practices
According to Ernst & Young, 75% of health executives say they were already undergoing a digital transformation before COVID-19. We have seen the importance of telehealth surge during the pandemic, with many physicians increasing their reliance on teleconferencing and other digital health applications.
The possibility of a prolonged—perhaps permanent—shift toward digital is a likelihood that the healthcare industry will need to consider after reopening America.
Visualizing the Future
The increased use of telehealth in hospitals and medical practices is not the only disruption that the pandemic has caused to the healthcare industry. While we know that the coronavirus has highlighted some shortcomings within the current system—not to mention the influence it has had on patient and clinician preferences—we will not know exactly how the landscape has shifted until we see it happen. For certain, though, is that those institutions that are able to accurately visualize the future will outpace those that cannot.
Reshaping Medicine for a New Normal
Visualization is not enough, however. Only those institutions that implement and capitalize on new ways of operating will see a return. Executives will not only need to study current trends within healthcare so they can visualize what will come next but also make the decisions at critical times to put new practices in place. Those who seek answers beyond the assumptions of the pre-COVID world will be at an advantage.
Reopening America means big changes for the health care industry. Are you equipped to meet the challenges alone?
Collaboration will be a critical part of navigating the new normal of healthcare. Speak to us today to learn how we can help you tap your virtual possibilities.